Skip to main content

“Indian society is losing more than it is gaining due to alcohol”....


New Alliance To Prevent NCDs In India

Suneel Vatsyayan

The life stories of two “Dayanands” reveal their indomitable courage. While the first Dayanand from rural Delhi died of cancer at the age of 39, the second Dayanand from East Delhi died of AIDS at the age of 46. What connects them was their use of alcohol, tobacco and other drug use; major risk factors of non-communicable diseases (NCDs).
Both the Dayanands had graduated from, what we call ‘The University of Pain’ and time and again had faced social rejection, stigma, and discrimination. They both volunteered to become peer support counselors and worked hard in empowering their peers. The Dayanand who died from cancer survived with two boys and his ageing mother. (To watch their stories click here)
Science knows about the correlation of cancer and alcohol use since the 1980s. The International Agency for Research in Cancer (IARC), the WHO’s research body, classifies alcohol as class one carcinogen since 1988.

“Indian society is losing more than it is gaining due to alcohol”

Alcohol can also significantly drain family budgets, since costs for NCD-related health care, medicines, and costs for alcohol diverts the household’s income and resources from ensuring food and nutrition security and from basic education. It is estimated that while gains in terms of revenue from alcohol sales in India are INR 216 billion every year, losses from the adverse effects of alcohol are estimated to be INR 244 billion, apart from immeasurable losses due to multiple and rollover effects of alcohol consumption (Gururaj, 2006) – this is a staggering fact, bearing in mind that 74% of Indian adult population choose to live free from alcohol.
WHO Global Status Report on Alcohol, 2014
WHO Global Status Report on Alcohol, 2014
One of the major burdens women are facing, is that of stigma and blame for alcohol and drug use of another family member, blame for hiding the issue from others and blame for not getting timely treatment.

Non-communicable disease in India

NCDs control programs have been vertical in India. There are separate programs for cancer, diabetes, cardiovascular diseases (CVDs), and others. The National tobacco control program in 42 districts and 21 states and the National cancer control program have been running for more than twenty years. Since 1984, Ministry of Health and Family welfare and Ministry of Social Justice have been working through NGOs to reduce the harm caused by alcohol, other drugs and tobacco. A person affected by disease remains the same but been dealt by different agencies under multiple programs at different times and different stages of the disease as health is a state subject.
  • In India, NCDs are estimated to account for 60% of all deaths.
  • India stands to lose $4.58 trillion before 2030 due to NCDs and mental health conditions. Cardiovascular diseases, accounting for $2.17 trillion and mental health conditions ($1.03 trillion), will contribute to major economic losses. This contrasts starkly with the cost of action: $111 billion a year to implement a set of NCD “best buy” interventions in all developing countries.

Healthy India Alliance

Screenshot 2016-05-12 13.15.30
I was honored and glad to participate for NADA India and the IOGT International movement in the post WHO SEARO civil Society consultation round table meeting held at Public Health Foundation of India office. The meeting was convened by the NCD Alliance, organizing an Indian Civil Society Round table to deliberate on a collaborative CSO response to a Request for Proposals (RFP) for setting up a multi-disciplinary CSO coalition in India, to strengthen NCD advocacy. An ad hoc committee of organizations working on NCD issues in India responded to the RFP and volunteered to form the ‘Healthy India Alliance’ for the prevention and control of NCDs in India. Nada India Foundation joined the round table and later the Governing Board of the Alliance comprising 18 member organization covering four diseases and four risk factors.
To my mind, this was a timely meeting. It is, in fact, high time to come together as civil society and join efforts for preventing and reducing the NCD burden on India.
The Healthy India Alliance works with a mission to create an enabling environment for active participation of health and non-health Civil Society Organizations (CSOs) to prevent and control NCDs through effective policies, partnerships and programmes. Need has been identified to overcome the stigma and blame and should be associated with NCDs and its associated risk factors in order to empower and ensure the entitlement of the people effected and affected by NCDs to assert their right to health.
Pyramid NCDs
The adverse physical and mental health, social, environmental and economic consequences of NCDs affect all, particularly the poor and vulnerable populations. Nada India has been working on prevention of NCDs with a focus on alcohol and tobacco use at primary and secondary levels by using treatment readiness, peer based approach and capacity building of peer led rehabilitation centers.
Nada India as a member of the Healthy India Alliance sees it as an opportunity to build partnerships for strengthening systems related to alcohol prevention, treatment and rehabilitation in India. The best part of this alliance, as it builds upon the unique strengths of varied CSOs like Health Bridge, Indian Cancer Society, Pallium India, HRIDAY, Public Health Foundation of India, and many more, is to mobilize recourses and mitigate the health and socio-economic complexities arising from NCDs in India.
I see HIA as an engagement of multi-sectoral CSOs to tackle NCDs by generating awareness, building capacity, empowering people effected and affected by NCD and advocating for health promoting norms to reduce premature NCD mortality by 25% by 2025.

Popular posts from this blog

A Journey That Became Purpose

A Journey That Became Purpose By Sagar Kumar Jha Some journeys don’t just build your career—they shape who you are. My time with the Nada India Foundation has been one of those journeys. I joined as an intern, not fully aware of how deeply this experience would influence me. What began as a learning opportunity soon became a space where I understood the real meaning of public health, community connection, and grassroots impact. Working on community profiling in Haryana taught me that public health is not just about data—it is about listening and understanding people’s realities. Leading a team of 30 peers for a tobacco cessation project further shaped my confidence and sense of responsibility. One of the most meaningful parts of my journey was working closely with minors consuming tobacco and engaging with shopkeepers who sold these products. These interactions helped me understand how awareness gaps, social norms, and accessibility contribute to the problem. This experience la...

From Local Action to National Impact: Youth Good Health Ambassador and Champions Nominations 2025–26

  Youth Good Health Ambassador Nominations 2025–26 In Celebration of International Youth Day – 12 August 2025 Curated by Young India Network for Good Health Leaders | Nada India Foundation “Achieving the Sustainable Development Goals requires a seismic shift – which can only happen if we empower young people and work with them as equals.” — UN Secretary-General António Guterres  🟠 Theme of IYD 2025: “Local Youth Actions for the SDGs and Beyond” Every August 12th, the world celebrates International Youth Day (IYD) to honour young people's leadership, courage, and contributions. In 2025 , the spotlight is on local youth action —how young people are translating global goals into grassroots realities. Nowhere was this theme more alive than at the ActOn Youth Forum 2024–25 , organized by Nada India Foundation through its Young India Network for Good Health , mentored by Vidya Lead Academy . Since 2020, ActOn Forums have created safe, youth-led spaces to discuss publ...

Nada India connected virtually with eCPR practitioners in India #COVID19

` On Saturday, March 28th 2020, the team of Nada India connected virtually with their co- eCPR  practitioners at 4 p.m to discuss their wellbeing in times of coronavirus and the contribution of the training of eCPR in their lives and the lives of people around them during the lockdown. The idea was to establish a virtual safe space like the physical one that they had created at the training. Kushangi , a clinical psychologist by training, is finding respite in the fact that she can help people in emotional/mental distress by enlisting her services with an NGO that connects her with such people. The discussion was moderated by Riya Thapliyal Nada Team member and facilitated by Suneel Vatsyayan. Emotional crisis is universal. It can happen to anyone at any time.   “ eCPR kaafi practice kar pa rahi hun aur realise kar rahi hun ki koi bhi crisis sirf uss vyakti ki baat sunne se kaafi hadd tak hal ho jaati hai. (I am practicing eCPR quite a lot and I am realising...