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10% of these students who were in the 12-16 age group had already tried alcohol,'' said PHFI's Monika Arora

MUMBAI: After being blamed for tobacco use,Bollywood is now being blamed for promoting alcohol to India's youth. 

NGOs PHFI ( Public Health Foundation of India) and HRIDAY(Health Related Information Dissemination Amongst Youth) made two shocking findings after interviewing around 4,000 Delhi school children who watched Bollywood films. "Firstly, we found that 10% of these students who were in the 12-16 age group had already tried alcohol,'' said PHFI's Monika Arora, a principal investigator of the study. Secondly, the study found students that had been most exposed to alcohol use in Bollywood movies were found to be 2.78 times more likely to have tried alcohol compared with those who were least exposed..... READ MORE 

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