FTC to Review Alcohol Advertising Self-Regulation
Following the continued proliferation of alcohol advertising in social and traditional media outlets, the U.S. Federal Trade Commission (FTC) recently announced plans to conduct another review of the effectiveness of the alcohol industry's self-regulation of its own advertising campaigns. As noted in the Marin Institute's 2008 report "Why Big Alcohol Can't Police Itself: A Review of Self-Regulation in the Distilled Spirits Industry," the industry's voluntary guidelines fail to protect underage youth from exposure to alcohol advertising. The FTC is currently seeking public comment until April 26, 2011 on the companies' compliance with ad placement provisions; status of third-party review of complaints; and industry data-collection practices. We encourage everyone concerned about the effects of alcohol advertising to submit comments here. Marin Institute will make our own comments available, so check back.
What's Hot
Vermont Introduces Bill to Ban Supersize Alcopops
In Vermont, Representatives Tom Stevens (D-Waterbury) and Diane Lanpher (D-Addison) introducedHouse Bill 260: Legislation that will ban the sale of flavored malt beverages in containers larger than 12 ounces. HB 260 comes on the heels of Marin Institute's model bill to restrict supersized alcopops, Big Alcohol's latest threat to public health.
In the Doghouse
Cancerous Argument: Red Wine and Your Health
In complete disregard of the fact that alcohol is the third leading cause of preventable death in the United States, the National Foundation for Cancer Research (NFCR) has decided to specificallypromote the consumption of red wine, purportedly for cancer-preventing properties. They seem to have somehow missed the memo regarding alcohol consumption and increased risk of developing certain kinds of cancers. Read More...
Other News
New EUCAM Report: The Seven Key Messages of the Alcohol Industry
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