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Empowering Children: The Significance of the JJ Act in Restricting Tobacco Access

The call to action extends to the imperative need for strengthening tobacco control laws, such as the Cigarettes and Other Tobacco Products Act (COTPA). These laws must not only be robust but also inclusive, specifically designed to shield children from the insidious marketing tactics employed by the tobacco industry. Ayesha's words echo the sentiment that children deserve a safe environment, free from the influence of harmful substances.

In the relentless fight against substance abuse, particularly concerning children, the Juvenile Justice (JJ) Act emerges as a crucial ally. As we navigate the intricate challenges posed by tobacco products and drug use, our attention is drawn to the transformative role played by dedicated members of the Juvenile Justice Board (JJB) hailing from Telangana, Odisha, and Uttarakhand. Currently undergoing training at the National Institute of Public Cooperation and Child Development (NIPCCD) in Delhi, these individuals stand at the forefront of safeguarding children from the grip of harmful substances like tobacco and alcohol—products that are not only acceptable but also available, affordable, and distressingly accessible.

Ayesha, a committed JJB member from Hyderabad, sheds light on the troubling trend of children being exposed to tobacco products and becoming targets of aggressive marketing by the tobacco industry. The home environment itself becomes a breeding ground for these substances, including tobacco and alcohol, posing a serious threat to the well-being of young minds. In my brief experience, I've observed that over 50% of children in conflict with the law are somehow connected to substances such as tobacco, alcohol, and other harmful substances like correction fluid. This connection often stems from neglectful parenting, peer pressure, and an inability to resist peer influence, often exacerbated by social media. Acknowledging the urgency of addressing these harmful substances 
I'm reminded of the popular movie dialogue, "Risk Hai Toh Ishq Hai," which resonates with prevailing social norms surrounding substance use.
The call to action extends to the imperative need for strengthening tobacco control laws, such as the Cigarettes and Other Tobacco Products Act (COTPA). These laws must not only be robust but also inclusive, specifically designed to shield children from the insidious marketing tactics employed by the tobacco industry. Ayesha's words echo the sentiment that children deserve a safe environment, free from the influence of harmful substances.

Recognizing the nexus between children in conflict with the law and substance use, it becomes apparent that neglectful parenting and peer pressure are significant contributing factors.The impact of social media exacerbates these challenges, highlighting the crucial need to shift from a phase where harmful addiction is perceived as "cool" to one that promotes positive thoughts and actions.

The session, facilitated by Suneel Vatsyayan, a seasoned life coach and Chairperson of Nada India Foundation, emerges as a beacon of hope in addressing substance abuse among children. The unique approach, incorporating appreciative inquiry and participatory learning, empowers JJB members to effectively tackle the menace.

Delving into the pivotal role of JJB members in addressing the accessibility of legal but harmful substances like tobacco, the session emphasizes primary, secondary, and tertiary prevention strategies. The need for exclusive drug treatment centers for children in various districts is highlighted, shedding light on existing infrastructure gaps.

A poignant moment occurs as participants connect personal habits, such as daily tea consumption, to substance use challenges among children. Mr. Vatsyayan's emphasis on self-awareness and nurturing our own inner child becomes a guiding principle in the quest to address substance abuse.

The discussion extends to Attention Deficit issues and emphasizes acknowledging children's presence through attentive communication. Emotional CPR, focusing on connection, empowerment, and resonance, emerges as a powerful tool to aid children with substance use issues.

Despite positive feedback, challenges persist. The session underscores the importance of family involvement in breaking the cycle of addiction. Mr. Vatsyayan's commitment to preventing Non-Communicable Diseases (NCDs), particularly tobacco-related illnesses, highlights the urgency of amending COTPA laws and increasing tobacco taxes for public health.

As the discussion unfolds, the need for preventive measures becomes evident, applauding the government's decision to ban e-cigarettes in 2019. However, the battle is far from over, with awareness gaps persisting. The role of JJB members in preventing substance abuse and safeguarding the well-being of children becomes more crucial than ever. Together, we can build a future where every child is protected from the devastating effects of substance abuse, ensuring a safer and healthier tomorrow.

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